Cheerios sendCheer campaign #sendcheer #CBias

Cheerios sendCheer campaign #sendcheer #CBias

I am so proud to have been part of the General Mills/Cheerios sendCHEER Opportunity.

We had a great weekend writing to our military families with my husbands coworkers little girl who is very shy whose mother is deployed.  She baked some cookies with her dad and brought them over for me as a gift.  How sweet is that.  So my  husband and I ventured out to Walmart over the weekend actually a few times to pick up our Cheerios boxes and food for appetizers for our guests.  The send cheer campaign is so darn clever.  As you can see above you can just cut the postcard right off of the box.  You can see my shopping experience over at my Google Plus profile.

My little guest was a bit shy but I got her to work with me through some tears.  Just being a part of the campaign really made me feel great. "Cheerios invites you to show your appreciation by sending a simple "thank you" using the "Cheer" postcard found on the front of specially marked boxes of Cheerios in stores through mid-November."

How Does the Program Work?
Locate a specially marked Cheerios cereal box in your grocery store. After purchasing the box, there are just 3 easy steps!

Cut out the postcard found on the front of the box. You will see cut out lines around the "Cheer" in the Cheerios logo.
On the back-side of the postcard, write a message of encouragement or a simple "thank you."
Add postage, and drop the pre-addressed post card in the mail.
Once the postcards are received, the USO will distribute them to military families on bases and in USO centers. Sending your 'thanks' is a simple, personal gesture of appreciation that will mean so much for the recipient.

For each postcard received between now and November 30th, Cheerios will also donate $1 to the USO in addition to the $150,000 they have already donated up to $100,000.

Connect with Cheerios and Walmart. &

This post has been compensated as part of a sponsored charitable opportunity for Collective Bias.
April DecheineAbout April Decheine

April ran away from Suburbia to live life more sustainably with her husband. The kids are all grown but return quite often. She is a little city mixed in with Martha Stewart like smarts. She is an ex IT downsized Corporate gal. Follow her as she learns all the Green Acres chores on her 40 acre farm while introducing her readers to products she believes in.


  1. What an awesome campaign! Thanks for sharing ;)

  2. I love the idea of the Cheer cards.

  3. I hope there are tons and tons of those being mailed out!

  4. I don't think I could love Cheerios any more... they're doing such a great thing here!

  5. No matter how many times I see this campaign I still love seeing it


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